Unity trading

Unity Trading Establishment (UTE), based in Jordan in central/west Asia was set up in late 1991 and its chief function was the distribution of vehicles made by Korean car manufacturer Hyundai in the country. The company is based in Amman, the capital of Jordan but has its branches in almost all the major cities of the country. It exceeded all expectations, quickly becoming a company having the best car introduction in the region.

The fact that Unity Trading Establishment became such a successful company in such a short span of time was not a matter of fluke or chance. This success of the company can be attributed to the work and vision of the backroom staff, which planned out a distinct strategy for the market in order to get a stranglehold on it, so as to pave a smooth way to the top of the ladder in the car dealership business in the region. The main focus of the strategic planning was laid on the customer’s satisfaction in getting state of the art technical equipment, and obtaining spare parts at a very low and rational rate.

As a result, Unity Trading Establishment managed to gain a fair share of the market in the competitive market of car dealership in a very short span of time and became a market leader, paving ways for others in the business to follow their revolutionary tactics and image of the future. In spite of it being the market leader, the company is still not satisfied; it is in quest of further betterments that will improve its service, it is looking to expand its horizons to be even more attractive to the clients and as a result, become the undisputed leader in the business it is in. These are some of the attributes that have taken the company to its present glory and it hopes to continue with it in the same manner.